Appearing on Modern Living with kathy ireland®, James Bailey, founder and CEO of Natural Apiary, demystifies the idea of what it means to become a beekeeper and how understanding the complex and fascinating world of honeybees can help calm common fears and encourage safe, successful beekeeping for novices and professionals alike.

Natural Apiary designs protective gear such as beekeeping suits using the latest technology and highest quality textiles. The company’s mission is to protect the world’s bee population by fostering the public’s passion for nature and easing worries about the possibility of getting stung. At the same time, there is a significant focus on education; bees are an integral part of our shared history and play an equally large role in the future of our ecosystem. The more people who understand their role in improving the health of our planet and how that connects to practical beekeeping equipment, the more promising bee and human welfare will be.