Every day, consumers are inundated with harmful chemicals hidden in everything from household cleaners to personal care products. That constant exposure can come at a cost, but learning which ingredients to avoid can help empower consumers to make healthier choices without sacrificing efficacy. On Modern Living with kathy ireland®, Pure Haven CEO Bruce Jensen and Vice President of Operations Miranda Inglis share a look at their company’s safe, nontoxic, and educational approach to better health and wellness decisions.

The Pure Haven portfolio includes a wide range of products that run the gamut from tropical moisturizing shampoos to insect-repelling candles. Each item is carefully and thoughtfully formulated to exclude troublesome ingredients like phthalates, parabens, triclosan, petrolatum, sodium lauryl sulfate and isobutane that have been linked to issues like cancer, endocrine disruption and allergic reactions. Instead, Pure Haven focuses on nontoxic, environmentally sustainable alternatives, with a preference for certified organic options that are developed, tested and manufactured using cruelty-free methods in a dedicated facility.