It can be difficult for consumers to navigate the flooded beauty and wellness market, but one company is sticking out thanks to its dedication to small-batch manufacturing and quality ingredients. On Modern Living with kathy ireland®, Kensington Apothecary Brand Creator and CEO Claudia Carey Batz shares the inspiration behind her natural skincare brand and how she’s able to offer affordable beauty products without sacrificing quality.

Safety and efficacy are two major concerns for consumers eager to overhaul their self-care regimen without breaking the bank. Kensington Apothecary has streamlined their offerings into four categories, allowing users to build their own regimen or choose a prepackaged routine that removes the guesswork entirely. The brand is also intently focused on how they impact the world, initiating projects designed to dramatically reduce their carbon footprint and choosing to source ingredients that are certified organic, GMO-free, conflict-free and sustainably harvested to honor the earth’s resources and people.