South Korean beauty products have taken western markets by storm thanks to a winning combination of cutting-edge concepts and innovative ingredients. Jenny Jhung, Managing Director of When® Beauty, appears on Modern Living with kathy ireland® to share how her company’s “intelligent skincare” is changing how consumers approach self-care and pamper their face and body.

When® Beauty’s portfolio of products is known for being gentle yet effective. Powered by biocellular technology, When® Beauty’s sheet face masks feature ingredients like coconut water, watermelon extract, collagen, chamomile, Swiss alpine herb extracts, aloe vera leaf and peptide that sink into the mask’s 3D fibers to provide incredible hydration, radiance and a range of other benefits. From individual buys to strategically packaged variety boxes, When® Beauty is providing its customers with a complete skincare solution that promotes healthy skin while delivering the look consumers crave and the at-home spa feel they deserve.