Deep discounts and high fashion don’t have to be mutually exclusive. On Modern Living with kathy ireland®, Factory Connection President & CEO Steve Williams discusses how his company is delivering incredible shopping experiences to discerning consumers in small and medium-sized markets. While ecommerce may be more popular than ever, Factory Connection focuses on friendly employees, well-organized stores and convenient locations that allow shoppers to see and feel products in person before making a purchase.

In addition to its focus on quality, on-trend products, Factory Connection is known for pricing that sits as much as 70% below retail. By using skilled in-house buyers to search for name-brand apparel and specialty fashion available in limited-quantities or otherwise set at a discount rate, the company is able to stock incredible clothing for the whole family plus shoes, jewelry, handbags and even home decor for a fraction of what they might cost at a typical department store.