While putting multiple products into similarly shaped bottles may seem smart and efficient from a branding or production standpoint, lining shelves with carbon-copy shells can be a major issue in terms of accessibility. On Modern Living with kathy ireland®, Procter & Gamble Accessibility Leader Sam Latif and North America Brand Manager Lynn Hicks talk about Herbal Essences‘ inclusivity initiatives, starting with raised designs that allow consumers to navigate bottles by touch.

Herbal Essences prides itself on offering a sensory experience courtesy of plant, fruit, floral and herbal ingredients chosen for their ability to make hair look and feel phenomenal. Strategic partnerships with apps like Be Me Eyes only further buoy the consumer connection, positioning Herbal Essences as a brand committed to innovations in accessibility, marketing, beauty products and beyond.