Healthy skin is more than a goal, it’s a journey. Andres Roban, founder and CEO of Ounce of Nature, appears on Modern Living with kathy ireland® to discuss his quest for an anti-aging product that’s both effective and made without chemicals or synthetic oils. His solution: a skincare line anchored by a revolutionary serum that took more than two and a half years to develop.

Ounce of Nature’s Anti-Aging Serum closely adheres to the company’s commitment to skincare solutions suitable for men and women who prefer 100% natural products. Unlike competitors who may tweak before and after photos and use lighting tricks to project unrealistic results, Ounce of Nature believes in transparency. With formulas that include everything from highly sought-after essential oils and uber-hydrating hyaluronic acid to wildflower honey and detoxifying charcoal, the company’s collection of serums, masques, cleansing mousses, toners and more are proof that sometimes nature is the best medicine.